Google Analytics Implementation
Google Analytics implementation is one of the think on our checklist on almost every web project because data collection is very important. We recommend activating Google signals for GA4 properties because:
- has cross device creporting and remarketing
- provides deeper insighs about customers
- demographics & interest reports
Google might know better your customer profile that you think. We can make use of their business analytics tools and their automated knowledge insights.
How can we help?
From 1st July of 2023 Google will stop processing data from Universal Analytics and everybody ahs to migrate to GA4 wich has enhanced capabilities.
Google signals are session data from sites and apps that Google associates with users who have signed in to their Google accounts, and who have turned on Ads Personalization.
It’s very important to connect most important website events to Analytics, and other advertising tools because each customer action has meaning.